Speaker · Business Coach · Author
Alex Moore helps owners and leaders grow with intention. He brings 30 years in corporate leadership and business ownership, a 12-part framework for entrepreneurial growth, and a practical view of how AI is changing the way teams work.
Trusted by organizations including
President and Co-Founder, Stratagon · Chair, MBEIC at CVMSDC · Executive Education, The Wharton School and INSEAD
Speaking
Alex speaks from the operator's seat. He co-founded and runs a marketing and technology firm, grew up working inside his family's restaurant and catering business, and spent 15 years in global corporate roles. Every session is built around frameworks people can apply the following Monday.
Talk 01
The four P's of marketing cover only part of what an owner faces. Alex adds the eight that decide whether a business lasts: Purpose, Passion, Problem, People, Processes, Pain, Profit, and Posterity. Attendees leave knowing which P is holding their business back and what to do about it this quarter.
Best for
Entrepreneur conferences, supplier diversity and MBE events, chambers of commerce, university entrepreneurship programs.
Talk 02
Most organizations have AI tools. Few have a plan for using them. Alex walks leaders through what AI readiness looks like in practice: where to start, which workflows to change first, how to bring a team along, and how to measure the return. The session includes live demonstrations of tools his own firm uses with clients.
Best for
Corporate leadership teams, higher education administrators, association conferences, executive retreats.
Talk 03
Legacy is a decision leaders make every day in how they hire, mentor, and spend their time. Drawing on his family's business, his own path as an owner, and the leaders he has mentored, Alex shows how purpose-driven leadership compounds over a career and beyond it.
Best for
Leadership summits, commencement and alumni events, HBCU and MSI audiences, executive development programs.
Keynote
Signature talk tailored to your audience and theme
30 to 60 minutes
Workshop
Talk plus guided worksheets or AI planning exercises
90 minutes to half day
Executive Session
Small-group working session with a leadership team
2 to 3 hours
Panel or Moderator
Alex as panelist or moderator on entrepreneurship, AI, or leadership
45 to 60 minutes
Inquire Early
Share your date, audience, and goals. You'll hear back within two business days with availability and a recommended session.
Business Coaching
Alex works one-on-one with a small number of owners and leaders each year. Sessions focus on the decisions in front of you: where to grow, who to hire, what to stop doing, and how to lead a team through change. The 12 P's framework provides structure. Your business sets the agenda.
Complete a short application about your role, your organization, and what you want to change.
If there's a match, Alex schedules a 30-minute conversation to confirm goals and approach.
You agree on a cadence and a set of outcomes, then get to work.
Availability note: Alex accepts a limited number of coaching clients at a time. Applications are reviewed in the order received.
Apply for CoachingThe P12 Mastermind
Once a year, Alex brings together a small, hand-selected group of owners and leaders for six weeks of focused work on their businesses. Each week covers two of the 12 P's. Participants complete the worksheets, bring real decisions to the table, and leave with a growth plan they built alongside peers who understand the pressure.
Week 01
Why does this business exist, and what keeps you in it?
Week 02
What do customers actually buy from you, and does your offer match it?
Week 03
Does your pricing reflect your value, and are the right people hearing about it?
Week 04
How do customers reach you, and who carries the work?
Week 05
What runs without you, and what obstacle is pointing to your next move?
Week 06
Does the model fund the next year, and what will outlast you?
Selected for fit.
Every participant is chosen so the group's experience and ambition match.
Small by design.
[Client to confirm cohort size] seats keep every session a working conversation.
Built on a framework.
The worksheets give each week structure and give you a record of your decisions.
Peer accountability.
You'll see how other leaders solve the same problems, and they'll hold you to your commitments.
Annual Cohort
Join the waitlist to be first to hear when applications open for the next cohort.
Coming Soon
Business school teaches four P's. Owners need twelve. The book is a practical guide to the decisions that build, scale, and sustain a business, with a worksheet at the end of every chapter so you can apply each one to your own company.
Why are we here?
What reignites enthusiasm and sustains motivation?
What is the real problem we solve?
Do our offerings match what the market needs?
Does our pricing reflect the value we deliver?
Are the right people hearing our message?
How does the customer reach us?
Do we have the team and relationships to grow?
What runs without the owner in the room?
Which obstacle is pointing to our next move?
Does our model fund the next year?
What will outlast us?
About Alex
Alex Moore grew up in Hartly, Delaware, a rural town where neighbors sold goods from kitchens, barns, and front yards. By middle school, he was the go-to handyman for the retired families on his road, and one summer he talked a neighbor into letting him paint her house, despite never having painted one.
In high school and college, he worked every role in his mother's business as it grew from a home baking operation into a full-service restaurant and catering company. He saw loan denials, health inspections, grand openings, and contract negotiations from the inside.
He planned on a traditional career and built one, spending 15 years working throughout the U.S. and globally in a variety of corporate roles. Entrepreneurship followed him anyway. Today he is President and Co-Founder of Stratagon, a marketing and technology firm he has led with his business partner for 15 years.
The work Alex is proudest of is mentorship. He once agreed to mentor a young business owner and watched that company grow its revenue and headcount to 2.5 times their starting levels over two years. That experience became the foundation for his book, his coaching practice, and the mastermind.
Insights
Frameworks and field notes on growth, leadership, and AI, organized around the 12 P's.
AI and Teams
AI agents are cutting the cost of work. Alex Moore on why human judgment and an organization's own data and processes now define its value.
Read Article: The New Economics of Work: What Changes When Agents Join the Team
Inquiries and Bookings
Tell Alex what you're planning. Every inquiry gets a personal response within two business days.
For event planners
Include your event date and audience size so Alex can confirm availability and recommend a session.